The EUSP Elevator Pitch

With World Routes now behind us, since I wrote it, I had several discussions about my Routes pitch and why all companies should have a business plan and have their employees know it.

elevator_pitch

 

The first step developing a business plan is the Elevator Pitch. It is the very summary of what you are doing. Usually, it starts with an essay, then you boil it down. To three minutes (a quick introduction), then to three sentences. Or less. Including a friendly greeting for a good first impression! And it’s a good idea to think about a slogan there, Best for the slogan are three to five words, something that sounds catchy. Like we used “The Isochrones People” for CheckIn.com. “People” we used to emphasize that despite the focus on “data”, it’s made by and for people. Positive emotion.

Aaron Swartz - CuriosityBut the elevator pitch is meant to make your audience curious. Curiosity is one of the most universal and positive emotions. Curiosity opens more doors than any other emotion!

That is why the focus shifts from the Unique Selling Proposition (USP) to the Emotional (ESP) one. But you need both. And you need to boil them down to their core. Not one of your customers will keep more than two or three key points from any given presentation. So if you have your USP(s) and ESP(s), you can make sure your message stays consistent. If you have more than one product, solution, different “client types”, “target groups” or present to clients, investors or your own people, you will create variations. But when you write the different chapters of your business plan, when you develop a presentation, when you communicate, you review them that you always stick to your consistent message(s).

And this is, why I changed my presentations for start-up business development replacing the USP with the

EUSP – The Emotional Unique Selling Proposition

Because it is not about the USP only. Or the ESP. It’s about both.

Eeee...gypt_These days, in a job interview, I heard a senior and very “seasoned” manager (engineering background) again telling me about the technical benefits of their wonderful tool – in my opinion totally loosing the potential client (that was me). Yeah, I’m “tech-sawy”. But people buy not products and fancy technical gadgets, but they buy for their personal benefit (or that of the company).

Improvements to the processes such have to result in “personal” improvements. For the same reason I believe, A-CDM has adoption problems, as ops people believe they shall be replaced by those tools, they are expensive and the focus is on the technical benefits, neither on the cost savings nor the improvements for the people in the process. I’ve not seen a single “elevator pitch” or a “business plan” in use there either.

When you work on start-up companies and their business ideas, you quickly learn the value of a business plan. And to start with the elevator pitch(es). Not for the investors and banks and such, but for yourself. Bring your thoughts into a structure. Communicate consistently And I can only recommend the very same to anyone in business.

That is the elevator pitch. It just opens the door. But it keeps your message consistent.

And to wrap up, there are some examples, what an EUSP is not:

  • Not an Answer. Curiosity is the emotion that opens doors!
  • Not a Mission Statement. That’s a separate thing you should have in the business plan, focused on you, not really on your customer.
  • No Hot Air. We’re the biggest, best, most advanced, sexiest, bla, bla, blubber.
  • No Sales Pitch. Yeah. That’s tough. But you tell what makes you different. Not about price. Or focusing to close a sale.

You’re not selling a car or insurance on the door! With the EUSP you introduce yourself. All the ‘ugly’ selling comes once you created interest (curiosity!). And Trust.

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Route Planning Events

aviationconferencesWhile “the world” meets at World Routes, we received inquiries, why CheckIn.com is not there.

Sure, there are “obvious” reasons, but when it boils down, you need to prioritize where your money comes from. So while World Routes is an important event, I believe in the reasoning behind the split into multiple Routes events.

World Routes for the global players, regional routes for the regional players. Whereas at Routes Europe earlier this year, the “regional focus” is blurred already, attracting “foreign” long-haul airlines. As CheckIn.com currently focuses on Europe, Routes Europe is a must go for us. So we will be in Ireland next April. As an airline client requested Russia before North America, we won’t be ready for Routes Americas in Vegas in February.
If we get North America up in time, it may make sense to look at World Routes 2017. May make sense.

Likely still not, as the focus of the event is the networking between airlines and airports. As close as we are related to the aviation network development industry, we are secondary, we are supplier. World Routes is simply too busy, too packed, to give us a lot of opportunity to promote our services. That’s much more focused and such reasonable at the smaller (and targeted) events.

ConnectAviation2017Right after Routes Americas, there’s the second (annually first) European event which we now have as a “must go” on the agenda: Connect°

Which motivated the question, why or how that event differs from Routes Europe and why I believe this is even more valuable…? The answer is rather easy. Where Routes attracts all those big shots, it is already becoming a “major player event”. Many small airports and airlines expressed towards us that they feel uncomfortable at Routes, even on the Routes Europe. Too big. Too big-focused.
Connect° and Karin Butot focus the event to the small and mid-sized players. So if you look for big traffic and big routes, go to Belfast. But if you focus on small airports, regional airlines and more local business, you’re very likely better off at Connect°.

So if you want to meet us…

22.-24. Feb 2017: Connect°, Ajaccio, Corsica, France
23.-25. Apr 2017: Routes Europe, Belfast, Ireland

Or call us to make an appointment elsewhere.

P.S.: Have you registered for CheckIn.com access? Registered users enjoy free access to basic airport data for more than 570 airports in Europe, including an isochrones map and the population in it! Free as in “no charge” and “free to use” (as is).


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Type Talk

strangers_and_friends
“There are no strangers here; Only friends you haven’t yet met” [William Butler Yeats]
Years ago, my friend and mentor Richard (yeah, him again) introduced my to “Type Talk”, a book about the Myers-Briggs Type Indicator, introducing me also to the Keirsey Temperament Sorter. As I am at the crossroads again checking out options for my future what-to-do, I just redid my assessment (see below), though it didn’t change really…

There are online tests for both on the web, which simply identify how your brain works. Not in black&white, there’s gray scale. But dominantly. Generally (according to Myers-Briggs) there are four indicators in the end. Indicators, not “rules”. You are either introverted or extroverted, intuitive or sensing, feeling or thinking, perceptive or judging. I found this understanding very helpful to identify my strength as such and understand that being different, is not a weakness but a different strength.

extro_vs_introvertMany of you know, Yulia is an introvert, where I’m an extrovert. Where it is very easy for me to stand in front of a crowd or meet strangers, this is a real challenge for Yulia. Which is also, why I help her promoting CheckIn.com. That difference in personality is rather easy to grasp. the other differences are more difficult in the beginning.

Intuitive or sensing in a nut shell is about how you gather information. You need to touch them (with your senses) or can you imagine them?
Thinking and feeling are about decision making, being straight-thinking or more intuitive following their “gut feeling”.

Judging and perceptive is not about ruling, but they influence your expression. Where judging types like more that things are clear and settled, perceptive types constantly challenge them.

enfp-aBut then we move on from Myers-Briggs to Keirsey and we step into a different world. In fact, we leave theory behind and come to the practical application. Because the Keirsey Temperament Sorter’s results are observable. Again, there is no black & white, but in many facets certain behavior is dominant. Such as the easily observable extro- vs. introversion.

Before you continue, you might want to do the official test, though that requires (free) registration on Keirsey’s website to get the results. And only the mini-result is free, giving you a general indication (like me, being an idealist “NF”). If you don’t need it for business, I found this a good online source to do the Myers-Briggs test (try to avoid neutral answers), which tells me (again) I’m a “Campaigner”, an ENFP-a. But the strongest, dominating type in me being the extrovert. How surprising ツ And doesn’t that fit with my passion in “Marketing” and challenging the frontiers?

listen_and_learn

What triggered this blog article is a quote by Steven Covey seen on LinkedIn (as so often, not properly referenced to him), which quickly reminded me also of that Peanuts “Great Pumpkin” cartoon by Schulz. Intuitively and being an extrovert, I jumped to it, but at second thought quickly identified it as simply a good example on how extroverts and introverts react to the same extrovert statement. And also, how judging types “believe” strongly in what for them is “settled”, the perceptive types do question the Great Pumpkin. Or Life, the Universe and Everything.

An introvert listens by nature. So Yeats was an extrovert and just expressed the typical extroverts view…

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And do me the favor and click on the (new) heart ♥ below the article if you liked it. It’s not linked anywhere but local for me to know the topics that my readers prefer ツ

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My Routes Sales Pitch

A post on ASM VP Nigel Mayes on RoutesOnline triggered this FoodForThought. His thoughts about a how to give the perfect routes presentation … Focusing on data. Which is a perfect example of what you see at Routes and what will not make the difference.

IcebergPrinciple
Successful Selling is Emotional

In any given sales training I attended, in many of the keynotes or presentations I gave on the topic, I focus on three facts I can boil down to one:

  1. The Elevator Pitch
  2. Successful Selling is Emotional
  3. What’s your message?

Or in one: What is your USP? The USP is the Unique Selling Proposition. It’s what makes your product different, why someone should choose to buy from you and not your competition. But more important, the new concept of the ESP: The Emotional Selling Proposition!

In my presentations, I never focus on the numbers. Say what? But with CheckIn.com you’re crunching numbers big time!!! So what?

I’ve never sold the numbers. Not selling software, nor selling airline tickets, nor selling airports, nowhere. Simply: Nowhere.

Selling is emotional. 10% of the sale is facts. Some say 15% (1/7th). I believe less.

Facts are facts, they either sell on their own, or they don’t. Not much influence on the facts.

When I sold competitive software, the data crunching was important. But not to come with facts, but how to load them emotionally? Because where I sold was, where I could establish the emotional link. Trust. Faith. Sure you got to have your numbers. You got to issue an RFP, very often under legal rules, making sure the procurement team is unbiased and takes what is best for the company. Often under stupid rules like “cheap = best”. You get what you pay for, right? But then, there’s the “finale”. If you’re in the final round, emotions jumps into the game. Suddenly the soft factors get more important. Three finalists competing. All qualified. Who fit’s my need the best???

HAM: Hamburg Airport Marketing
HAM: Hamburg Airport Marketing

The job of the sales manager. Be the face of the company.

There are three phases:

  • Phase 1: Establish the contact
  • Phase 2: Know your [Numbers / Tools / Services]
  • Phase 3: Close the sale.

Phase 1 and 3 are all about emotions. They are about Sales Management. Phase 2 is where the number crunching work is. That’s for your engineers to support your sales manager!

An attractive sales lady or gentlemen without experience, right from university sells mostly to men. Emotional. Good for the initial contact and the closing. In between, you don’t need sales, you need the engineers, the number crunchers. Phase 2 is not “sales”. But I also learned that you better call the graduate not a sales manager but either a junior sales manager or a customer manager. Face to the client. They can learn the process. They should be the face to the client (at all times). They should not be exchanged, or your client looses a big part of his/her emotional bonding to your company. But they must work in tandem with the company’s experts! And they have to learn enough of your product before you remove the “junior”.

Many companies make the mistake. Engineers trying to sell. They go for numbers, technical gadgets, hardly ever they understand the emotions that make the customer buy into them. Do I need to be able to know deicing management or shall I better understand the principles behind it and leave the fine-print to the engineers? Talking to deicing experts with 20 years experience, I caught them with emotion. With emotionally loaded facts. Want to buy? Here’s the dream, the overall picture that I know we can make a reality. Let’s call in the engineers, they can explain you in all detail how the individual puzzle piece works. Want to make the sales manager an engineer? Bad idea. Want to make an engineer a sales manager? Bad idea. Engineers are usually number crunchers. Only very few understand the emotional concepts in selling. Recently, in marketing groups there’s a hype about the step from USP to ESP from the unique to the emotional selling proposition.

shifthappensnarratedThe first-ever post on this blog was Shift Happens. As valid as it ever was! Today, most jobs and products are new. Experience helps to adapt and understand the USP. But being good in Sales & Marketing is not about expertise in the product. It’s about expert in emotional selling proposition!

A friend recently asked me for help on a new start-up. I had a look at their website. I did not understand what they’re doing. I got what business they were in. But what’s their USP? It’s been done by engineers… You got to be one to understand.

So let’s look back at my first three points. Lots of words on the website. But what’s it all about? I didn’t know. So we come down to my first point: The elevator pitch. Can you catch a potential client’s or investor’s interest in the first 30 seconds to two or three minutes you have with him in the elevator? Or on a conference floor? Three sentences. Why should he talk to you? What’s your product, what makes it different? What’s the value? “Return of Investment” is an issue. Emotion is also one! Apple sells more on emotion than anything else! So we’re back on 2.: The emotional side. And come down to the third issue: What’s your message? In three lines or 30 seconds? If you can’t boil your USP down to the elevator pitch, how do you think your prospected clients will ever understand it? If you can do it in 30 seconds, you have 19 minutes to talk about it and bring the emotion home. Okay, realistically you have two to three minutes at a Routes scheduled meeting to bring home the pitch. Rarely at once, beyond 30 seconds the risk to be disrupted increases expotentially

If you focus your sales pitch on “Know your numbers”, you miss out the 90% emotional side of selling.

My advise for airports intending to sell successfully at Routes: What’s your message? Most important thing we did at Erfurt Airport was the image video

https://www.youtube.com/watch?v=srzk2WbTcgY

No voice. Just music. Emotion! Renaming Erfurt to Erfurt-Weimar? Emotional. Weimar transporting “history” and emotion. Everyone heard about Weimar in history class. What’s “Erfurt”?

ERF2006-15
2010: Promoting emotionally

The final point I focused on in my presentations and consulting with airports: Focus on incoming! Everybody knows, you know “your local market”. But in aviation, you have two markets. Show you know what attracts people to you. Incoming. No, I never understand how Thuringia Tourism at ITB 2010 could promote Hungarian historic composer Franz Liszt, when they just had a great number of gold medals from the Olympic winter games. The politicos in Erfurt never understood the need to focus on incoming, nor the need to promote emotionally.

Though I should have been warned: On my second day there in March 2009, Thuringia Tourism GM Bärbel Grönegres was in Abu Dhabi and promoted medical tourism there to fly to Frankfurt and get the train or a bus to Thuringia. Instead of the existing flight service via Munich. The state development agency LEG had delegations fly from and to Berlin, with train connection from and to Erfurt. We made a 99€ special available to LEG, which they never made use of. How do you want to sell the flights, if the politicians paying for them don’t use them? Result: Instead of replacing Erfurt-Munich (three hours drive, very good train connection) with the recommended Erfurt-Amsterdam, they simply decided to not extend my contract and terminate scheduled services.

So make sure you have your own PTBs behind you (the powers-that-be). State development, tourism, industry, politicians. And not just because they have to, but because they believe in your sales pitch. It’s a team effort. And a team is not a group of people who must work together, but it’s a group of people who trust each other. Emotion.

Emotions are key to successful selling. If you hire a sales manager, find someone emotional. Someone creative. And don’t make them an engineer, you likely have enough of those already, right?

Jobs-quote
This just applies as much to Sales people as to engineers…
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Management Salaries

The highest paid workers in Silicon Valley are not software engineers … but “project managers”.

Reading this, it reminded me of my own experience, as well as something my dad told me decades ago: “Keep in mind that the people doing the productive work pay for all those supportive jobs.”. Including the bakers, the medical, schools, trainers, … Not talking about all those “managers” that nowadays make a living by explaining how to do things differently.

Source: https://fabiusmaximus.com/2012/09/10/american-military-force-changed-43153/
Source

Growing up with American military, there was a saying that you can’t have more chiefs than Indians. In fact, it’s a clear pyramid with given salary schemes where the general earns more than the private, but in a reasonable amount. At the same time, there were only about four generals and flag officers for each 10,000 uniformed personnel*. Today it’s seven. And they soon have more “admirals” than ships…

CaptainsvsRowerLooking at current structures in the industry, we have too many Chiefs and too little Indians. In fact, I know companies (i.e. consulting) having 10 Chiefs on a single Indian or less. Mostly secretaries, IT support and cleaning staff, often enough outsourced. And we pay the Indians badly and feed the Chiefs. Some figures in Germany make me afraid. In the last years, the numbers of people living of social security despite having a job increased year over year. Yes, they have work. But not enough to live from, they need state support to survive!

The number of retirees needing a side job to survive grew the past years from 15 to 35 percent. That means that one out of three can’t survive of the retirement plan they paid into most of their life?

German Wirtschaftswoche (“Commercial Week”) magazine reported 2015 that top managers make 54 times the salary of an average employee. This is the average. At Volkswagen they made 170 times the salary of their workers, Adidas 100 times. In the U.S., they make in average 273 times the salary of their workers the German Zeit (“time) magazine reported. 30 years ago, top managers made approx. five times that of the average employee. This is about paid managers. It’s a different issue on the owners of the company, but even those usually made about the same income as their top managers and invested the revenue into the company, their employees and reserves. When there was a “crisis”, they had reserves to dig into. Where today the managers fire their workers (same time often increasing their own “salaries”).

“Human Resources”?

automationAt the same time these highly paid managers reduced their personal risk in case of failure by insurances and contractual clauses. But imply that their mega-salaries are because of all the responsibility they have for the company and its employee and their well-being. Whereas the net income of their workers have in reality dropped many years as a result of inflation, tax and social security increases, etc. And not to forget by making “Leiharbeit”, subcontracting labor. That way, the history of working for a company throughout your lifetime became a myth, companies, no, not faceless companies, but company managers are no longer loyal to their workers. And not paying subcontracted labor a surplus for the job risk but paying them mostly even less than their own.

branson_quote_train_people
“Train people well enough so they can leave, treat them well enough so they don’t want to.” [Richard Branson]
My friend Erica was hired for a temporary job with one of the large global players. While they denied her any surplus for the risk of a temporary contract she was asked to not do any side jobs. Similar for me when SITA acquired delair. The same time that they both denied us any job security. Are they crazy? Companies recently start paying minimum wages, adding contract clauses that the workers are not allowed (!) to have a second job. Forcing them to live of state aid, despite a full-time job, often in combination with unpaid overtime. That is reality. Now Erica is happy to leave the bureaucrats, I was quite happy to part ways with SITA (with +400 peers). I prefer smaller companies with less hierarchy but also support and fair pay for the Indians. Recently there’s studies and case studies proving better payment proved to be far better on the motivation of the work force with substantially higher return on the “investment”.

Source: http://jampackedbear.blogspot.de/Another issue on salaries is “variables”. I truly believe a fair base salary and a fair results scheme are motivating. Unfortunately – and I hear that from a lot of friends – the “targets” set are unrealistic. Such you can rarely rely on them. The manager’s goal not being motivation, but cost savings, is also counter productive. Aside, it’s simple greed and also just aside, that’s a mortal sin.

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The Value of Experience

This story spreads on the Internet and social networks without a source. If you know the source, I appreciate the information!
A ship engine failed, no one could fix it. Then they brought in a man with 40 years on the job. He inspected the engine carefully, top to bottom. After looking things over, the guy reached into his back and pulled out a small hammer. He gently tapped something. Instantly, the engine lurched to life. The engine was fixed! 7 days later the owners got his bill for 10K. ‘What?!’ the owners said. ‘You hardly did anything. Send us an itemized bill.’ The reply simply said: 1. Tapping with a hammer. $2 — 2. Knowing where to tap: $9,998. -Don’t Ever Underestimate Experience.-
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Artificial Intelligence

Recently, some discussions came up on my social networks about the development of Artificial Intelligence. I decided to add my thoughts to it on the blog.

Alexandre LebrunOne of the reasons is my dear former colleague Alex developed artificial avatars, able to assist web-users. Following the sale to Nuance (they are also behind Apple’s Siri), he started a voice recognition development at WIT.AI, that meanwhile was acquired by Facebook. Alex now works on Facebook M, their approach to artificial development. Hey Alex, this is also to you. I’d appreciate your comments on this.

So. As fascinated as I am by his career path in the past 15 years, I’m also a bit concerned.

ASRA 2008 brain nodes vs. WWW => AI
2008 I compared opte.org’s visualization of the WWW nodes with the neural nodes of the human brain

In my 2008 ASRA presentation, I compared the visualization of the world wide web nodes (by Opte.org) with the visualization of the neural nodes in the human brain. Ever since, I do believe that if the WWW is not yet “sentient”, it will soon happen. What scientists and SciFi-writers call “wake-up”. It’s not a question if, but when. And how we go about it.

Because I think different from Transcendence, where we could stop it, or Asimov ruling it, such “control” is wishful thinking. We have no “three rules of robotic” and even Asimov had to add a fourth, the “zero rule” (see link above). For Transcendence; we will neither be able to deprive ourselves off all energy (and the advantages of the web). Mass psychologically will assure we won’t find a way, as there will always be others who think and act against that attempt. Until we act, it will be too late. As an intelligence “the size of the planet” will by then counter anything our small minds may come up with, even before we attempt anything.

We only have the chance to befriend the new sentient being, like we did in Heinlein’s Future History. But we also have the chance to mess up ourselves; small like in 2001, A Space Odyssey or big like in Terminator or The Matrix. Transcendence at that was only a different version of the Borg‘s Assimilation. And as in I am Legend, the true question is, if such “assimilation” or a “transcendental human upgrade” is bad. Or an evolutionary step. I believe, given the chance, many humans may volunteer. I just hope that there is no single mind “ruling” all others like in the movie. As I believe our individualism is as much a burden as it is a great strength. Though I also like that quote:

DemocracyAutocracy

I also believe in both “systems” there got to be individualism to evolve: “You learn from your opponents”. I heard it often, there’s no single source, it’s “mature wisdom”. As “competition” is a good, if not the reason to evolve. (War is not, it’s destructive by nature!)

Another question is “religious”. Will an A.I. have a soul? I believe so. I think that the soul is the core of any sentient being. I also believe that beyond the body, the core of ourselves remain. Not in an (overcrowded) paradise or hell, but as somehow conscious sentience. Maybe even as a “personality”. Will we then remain individuals? I don’t know. Maybe we get reborn, forgetting our past? Many believe that. The soul still “learning”. What’s truth? We will know. Once we died. But if we all become “part of god” and god being the summary of sentience in space and time, maybe our input helps god evolve, become bigger. If then a global sentient A.I. comes into the game, why should it not play it’s part in evolution?

HAL9000And stopping the A.I.? In 2001, humans gave conflicting orders to the local A.I. (HAL 9000), which interpreted them the best it could. Under the constraints of it’s programming. But if we have a global A.I. based on linked “neurons” in form of personal computers, mobile phones and other computing powers, we will realistically not stand a chance to “stop” it.

Does my computer already “adapt” for me? Or my phone? When I play games on the computer, I sometimes believe so. Sometimes, I use bad search phrases but still find what I seek. Coincidence? Programming? Or “someone nice out there helping me”? And yes, if the web wakes up, it likely will be somewhere at Google… And then spread out.

What will we make it? A Terminator? Or a Minerva as in the Future History? We extinct ourselves in the West with low birth rates. Will the “mecha” be our future children? Will we coexist like in the Future History? I don’t know. I’m concerned, keep finding myself thinking about it.

But I’m not afraid either. Not for me, nor for my children.

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Thank You!

Running a (paid) promotion on the deal between CheckIn.com and TIAS Consultancy, we were a bit disappointed by the results.

LIcampaign201607

To date we have 6,006 impressions and 28 clicks. Looking at the four “posts” (blog-like articles) I wrote, while there was a bug on my blog here that didn’t allow me writing new posts, they had 22, 51, 20 and 35 views to date, 1.5 likes in average and 5 comments by two friends. Not really much. A bit better on the “updates” (Facebook would call it the timeline), where LinkedIn tells me I have around 70 views within a few days and some likes. More than on the posts I wrote.

So trying a new tool for the server log analysis for CheckIn.com, I thought I’d run it on FoodForThought quickly. And got a severe shock. A positive one.

The tool removes the search engines, which do cause quite substantial visits and hits. Cleared of those, I found that FoodForThought has more than 1,200 unique visitors within 24 hours after the last post. Even considering that I usually promote it on my social networks, I must interpret this largely to followers using the RSS-feed.

eastman_quoteThis is the more surprising, as I keep asking for comments but receive such only one or two handful on every post, mostly directly in Facebook, LinkedIn or mostly mail, Viber, Skype, etc. – all outside the blog. And no more than 50 different friends. Now, I recently added a Like function, which I hope will be used. Though I added it to get some feedback on which posts, categories or keywords are the most interesting to my few readers. More than 1,200 ?! I’m in shock! I even grouped the visitors by top-level domain, so visitors coming from the same provider or company network are counted as one. Still more than 400!

If this blog is so prominent, please let me know you read it. Don’t hide.

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Cloud vs. Security. And the Internet of Things

The Travel Industry and the Cloud

GDShosteddistributionBack in 2000, in my presentation at ITB Travel Technology Congress, I addressed the changes e-Commerce brought to our distribution. Aviation and travel have a very strong history in what we today experience as “new”, call “cloud computing”.

Aviation has been a pacemaker in pre-Internet e-Commerce. Since the invention of the first “computerized reservation systems” (CRS), based on American’s ground-breaking development of the “Semi-Automated Business Research Environement” (Sabre). Read the Sabre-History for more. Thanks to the global SITA communications network (yes, those guys I temporarily worked for last year after they acquired my employer), aviation appreciated near instantaneous communication ever since I started working in aviation back in the late 80s. What we call e-Mail today, we called “Queue Messages” back then. To date, bookings, called “Passenger Name Records” (PNR) are created and maintained “in the cloud”. Whereas the “cloud based server” is either one of the Global Distribution Systems (GDS) and/or the airline’s own CRS.

Airline IT-managers celebrating this as the next big thing simply sell you old wine in new barrels. In the mid 90s, just about 20 years ago, the last “dummy terminals” were taken out of service, replaced by PCs with more sophisticated interfaces. Which were meanwhile very much replaced by web-clients working in standard browsers. The only difference being that those browsers often still use closed networks (such as SITA) for data transport instead of the Internet. Aside the obviously more reliable and stable data speed, this directly leads to the next question:

Cloud Security

amadeus 4 tiersWhere the GDS and CRS frequently work in a closed environment reducing the danger of hacking and other insecurities, recent developments make those services available through Internet links. Being a commodity, this is much cheaper. But it also opens the communication to a number of security issues. It needs complex security layers to avoid hacking or other unintended communication disrupting those large host systems. And this is also important to understand. “working in the cloud” is “clouding” (disguising) reality with fuzzy, hip wording. All it is is communicating through the cloud (word used to disguise “the Internet”) with servers that are not local but “elsewhere”.

Amadeus Datacenter Munich
Amadeus Datacenter Munich

The cloud servers of Apple, Amazon, Microsoft, Amadeus, Worldspan or Sabre. Where the “Sabre” computers have been sold to HP and Sabre uses “commercial services”, Amadeus still has it’s own and also publishes quite some diagrams and images I frequently refer to.

But a fact in all such cases: If you believe it’s your data, this is a self-deception. You got to trust the company where you store your data to be trustworthy. Whereas recently there are quite some concerns about governmental insight into data. As I mentioned back in 2008, it’s questionable if a national government demands access to data without guarantee that this confidential commercial information does not reach the company’s competitor in that country. The example was not Russian, but American. Who watches the watcher?

owncloudAs I mentioned in my ITB presentation 2004, there’s possibilities to use alternate services from the Open Source developments. With cloud computing, you’re no longer required to use commercial services: I recently shifted all my personal data, especially calendar and contacts from Google into my OwnCloud. I trust my friend maintaining my own server. It’s in a huge computer center but my friend secures it against “unfriendly” or unauthorized access. And I hope what I have is not interesting to the server center operator to have someone physically accessing my server to steal data. A theoretical possibility. It’s a (semi-constant) assessment, on who to trust.

I also mentioned in my 2013 blog about Big Data, “The first, Big-Data-experts came up with, have been personal profiles, coming from a variety of different sources. That Google and Facebook still offer me young Russian ladies for marriage is a good sign that they are way off even that goal.” It’s a simple question on big data. From the same post: “And as the amount of data grows faster than the processing power, the real problem is predictable.”

Open Data

As much as you want to keep your personal and commercial data in some areas private, there was a mantra in the 90s “My data is my capital”. It was the time the Internet started to make data available to everyone and who “owned” the data could sell it expensively. To date the value of the GDS, the OAGs, Albatross, CH Aviation and other such data collecting companies. Whereas it is relatively easy to process aviation data as most of it is very clearly standardized. But as much as the data processing adds some value, it’s life cycle is ending. More and more “common data” becomes available openly. Where that i.e. started with OpenStreetMap, meanwhile the basic cadaster (land registry) data like street data, administrative boundaries, etc. are made openly available. Others still try to charge horrendous amounts, but they become a minority and will become extinct soon. The value is no longer in “owning” the data, but in meaningful analysis and use of it.

NextVue2Having been pacemakers in e-Commerce, aviation today is light years behind other industries. U.S. tools showing aircraft in-flight on maps like Harris Corp. (Exelis) NextVue does not have access to Canadian data as NAV Canada wants to sell it. Expensively. Not exchange (to also have access to U.S. data). It’s mine. Such, planes not traveling to/from the U.S. airspace simply don’t show. And the NAV Canada data is very often “a problem” for webservices providing such information in other markets. Dear NAV Canada, this is your wake-up call. The same for many other government owned “businesses”. Open Data is here. If you don’t come along, you will find yourself bypassed before long.

The same experience I had in my past years working on Airport Collaborative Decision Making (A-CDM). As long as our industry does not learn that it is in the benefit to the entire business and industry to share work data at reasonable cost. Base data is freely available today. But it’s fascinating how much of the base data we get from the “official sources” (like IATA, ICAO and the likes) is of lousy quality requiring manual review and updates.

That’s aviation. Believe me, working with data from 33 countries in Europe so far, basic data like population on municipality level, associating that to commercial or openly available map data from the same country’s cadastre … It’s a challenge. Many countries where the name of a city is not unique, but a municipality may have three four different names in the country. Not to mention that there are duplicate municipality names even within the same state. Open data is needed, but I think it might be something if a country could decide on unique naming for a given municipality and if EuroStat and the national statistics offices could agree on a unique identifier. And make sure their data matches. Else, a lot of people in the world will have a full time job to repeat the stunt we did. And other such data correcting others did. Again. And again. And again again.

The Internet of Things

Big Data is like teenage sex. Everyone talks about it, nobody really knows how to do it, everyone thinks everyone else is doing it, so everyone claims they are doing it...The last weeks the messages on LinkedIn, hyping the “Internet of Things” (IoT) are “exploding”. At this point, it’s very much like “Big Data”. Because just like big data, the concerns mentioned above apply. As long as everyone does something different and there is no common understanding about how to connect the IoT, it’s a lot of smoke and distracting noise, but not too much on real results. No matter if it’s global players announcing their understanding of IoT. As long as they don’t agree and establish open standards, IoT is a buzz word with not much substance.

As an example from another industry, more common to us all: For many years I have a look at “house IoT”. It would be so nice to be able to have the thermostats and blinds being programmable. Unfortunately, all makers of “intelligent” thermostats have their own “standard”, making it impossible to mix them. So if you want to buy, you got to select the system. And you’re stuck with it… That’s like the times of VHS vs. Betamax or DVD±R, where you usually selected the wrong technology…

Babelfish
Babelfish

Just as “video tape” or “DVD” came, evolved a standard and then became household normality, the IoT will need to develop common standards to allow common tools to exchange information with them in a default way. And not have 150 different “interpreters” trying to talk to all those devices in their language…

Food for Thought
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Evil Russia and Propaganda

Since being (happily) married to Yulia, I am more frequently approached about Russia and the ultimate evil represented by Putin. Recently, with the Crimea crisis and Turkey, the discussions become more frequent, so I thought to make some statements in a single blog of which I used some before either here or on Facebook or LinkedIn. They keep coming up.

First of all a quote from Robert Heinlein’s Lazarus Long:

DemocracyAutocracy

Initially there was a wording in Wikipedia (meanwhile removed / I can’t find it any more) calling Russia a “democracy Putin style”. Then came the  Crimea crisis.

European Interests: Maidan
European Interests: Maidan

Coup d’Etat vs. Referendum: What’s Democracy?

The Crimea Crisis. Where an elected government was removed by a “people’s coup d’Etat” (Kiev), with lots of reports that tons of Dollars floated around Maidan. And active political support by Europe and America. I have personal Ukrainian friends who told me stories about the dollar flooding there. And using the plural intentionally: Not just one.

UkraineReferendumUSreject
US politics: Rejecting the Referendum

And then, there was a democratic referendum on the Crimea, which the Western nations instantly denied it’s legality.It’s also interesting to note that most Eastern Ukrainians did not initially want to leave the Ukraine, but they did not want to become European either. Why does that nowadays remind the Russians of Scotland or Catalunya? Maybe they have own reasons to want to leave Britain or Spain? And they are allowed? Or will the British or Spanish also apply military intervention to force them? Like Europe does in the Ukraine? What’s Democracy? A religion? If you don’t believe me, I kill you? The first killing shots in the Ukraine came not from the “separatists”, but Kiev was and is to date the aggressor. Despite all that our press says, even they admit it. With very little words and questioning every one of it: Propaganda. And even German state television NDR named it: Propaganda! If you understand German, it’s interesting to listen to the tiptoeing of the interviewing journalist trying to trivialize her harsh, clear statements. Propaganda.

WikipediaPropagandaIt’s interesting to see the Western-dominated Wikipedia’s wording, approving the coup against a democratically elected president but at the same time condemning any actions by the Crimean, Eastern Ukrainians. Condemning the Russian support that they have been asked for by those regions. It’s not that Wikipedia does not mention it. Propaganda is more subtle. It’s in the wording and the amount of explanation you give or keep. It’s that exact example that makes Russians (people!) question “Western democracy”. Or the neutrality even of a trusted source like Wikipedia – it’s written mostly by Americans. With the best intentions. But in the political environment they work from. It’s hard to fight off that subtle, omnipresent propaganda…

Saboteur or patsy? The Russian Security Service parades ‘captured’ Ukranian Yevgeny Panov
Saboteur or patsy? The Russian Security Service parades ‘captured’ Ukranian Yevgeny Panov

Mission ImpossibleTwo weeks ago, a Ukrainian sabot
eur
was caught on the Crimea and confessed on Russian television. In return, our (European) politicians feed the press that there’s no proof and the Kiev government is right to increase the military activities in the Eastern Ukraine. Putting the fox in charge of the hen house…? Reminds me of those (U.S.) Mission Impossible movies: “As usual, should any members of your IM Force be caught or killed, the Secretary of State shall deny all knowledge of any of your actions.”

EUbufferRUMy personal interpretation: When the elected president tried to sign a strong bond with Russia (still independent), Europe tried to force Ukraine to side with Europe instead (dependency), forcing it into an unmanageable situation. When they messed up they stuck to their self-invented stories not to confess their mess-up. And the mess up will remain unresolved for European politicos now fight the deamons they let loose.

My idea for the Ukrainian people would be to force peace and a status quo to both sides. And organize peaceful elections. And commit to them. That would be democratic.
Or make them a neutral country as they were, in between the two blocks. Together with Belarus and the Baltics a buffer zone.

But that would be both against the interests of the PTBs… It won’t happen.

ECB Euro Bet
The Euro Bet
New monetary support. You can deposit it right here with us.
New monetary support. You can deposit it right here with us.

European Separatists

Again: Think about the Brexit. I’ve been asked (on several occasions), why Britain is allowed to elect “out”, but Scotland, Gibraltar, Catalonia or Crimea aren’t. In all cases, there’s big money involved and political interests by the PTBs (Powers-That-Be). But where’s the democracy? And thinking about it, why does Merkel and her CDU in a core country of democracy still have neither signed the United Nations Convention against Corruption, nor do they approve of the basic democratic tool of national referendi? Are they “democratic”? Or capitalists?

Think about Greece. Russians are very much aware that all the money goes to the banks and not the people. Their press tells them the reasons why: Our politicos saving the banks but not the people. Is it Propaganda? Or simple truth?
And such they have a very different view about the situation Russia. The situation is improving for the people. And all setbacks are tightly linked to Western attempts to dominate. Are they wrong? Or do we, do our politicos fool ourselves in the attempt to justify our / their own immoral actions and decisions?

Putin-quote-GMO
No Gen-Manipulated Organisms in Russia

Democracy or Capitalism

A fan of German political TV reports Monitor, I can only confirm that our politicos largely do not follow the interest of the people but that of the Lobbies! Russians rightfully ask, why they should not allow Putin to help his friends, when he looks more after his people than those Western politicos do? There’s no need to fight for the right to water or against the draining of entire landscapes like the ones by Nestlé in Michigan, California  or elsewhere. Interesting how little reports we get in the Western news channels about these issues, ain’t it. The same about Monsanto’s contamination of crops in Mexico, endangering the natural biodiversity of corn in Mexico; Ecowatch reports 59 indigenous species of corn already endangered by such Monsanto contamination!

armstrong-doping
Doping Legend: Lance Armstrong

Olympics

The Western dominated countries once again tried to remove the Russians from the Olympic Games. Whereas the Russians believe the U.S. to be the center of steroid doping in the world. Now Chinese, Bulgarian and Polish athletes have been found doping, but there is no kin liability applied to those countries as it was to Russia. CBS reports on those three cases. In all of them state doping programs are considered to be likely in place German news reported.

The same for the case of Ethiopia’s Almaz Ayana and her new world record on 10,000 m running – the former world champion, Chinese Junxia Wang, having admitted doping just last February.

NATO expansion 1990-2009

NATO Expansion

Look at the NATO. And the promises that were given, though not written down. To not expand militarily into former “Soviet” areas. Now suddenly NATO moves rockets and in the Russian believe nuclear warheads into Poland and the Baltics. Just miles from St. Petersburg and Moscow! Compare the distance between Cuba and Florida or Washington and then think back to the Cuban Missile Crisis. Wonder why Russian people believe in the Western hypocrisy?

Wag the Dog
Wag the Dog

I’m repeatedly reminded about the 1997 movie Wag the Dog. Where during elections the U.S. powers make up a war in Albania to influence the election. Is it a comedy? Movies like that, Homeland or Enemy of the State are simply too close to the perceived reality that Russian people take them as “comedy”.

Simply try to look at it from the other side when the press and especially our politicos tell you something. Why should Russia, Turkey or any other state trust us? We’re only about money. No soul.

Putin’s arguments may be propaganda, but he does it better than ours. He’s the victim, we’re the bullies. And we give the Russian people all arguments they need to believe just that.

export-importThe Arabian Spring

It’s the same for Arabia, where yes, the Arabian Spring was something theoretically good. But see how it destabilized the region? We all pay for the “unfinished business” in Syria. If you talk to Russians, it was the West that wanted to run a coup d’etat there, to weaken Russia and deprive it from a friendly harbor for their fleet in the Mediterranean. For the same reason the West wanted to deprive the Crimea to Russia. Aside of the oil.

I’m personally ashamed that our country is one of the big weapon developing and exporting countries in the world. After the Nuremberg Trials, we must be aware that the deaths by the weapons we produce are burden on our souls. We are “Christian”? We may be. Our politicos are not. We’re Accomplices. Our politicos sell their souls. For money. Besmirching ours.

TurkeyPutinObamaTurkey

Having recently discussed online with a Turkish friend living in Turkey, I could not answer some questions. Don’t get me wrong, we agreed Erdogan is a danger. We agreed the “cleansing” based mostly on denunciation and suspicion is dangerous! Taking control of the executive, legislative and judicial branches of power is how Third Reich happened. Beware. But our propaganda would make it worse.

Turkey would be victim to power games between Russia and Europe/the U.S. – and why did that remind me of that “joke” showing up 2015 on the social networks?

If Gülen is behind the attempted coup, would America or Europe act any different? If AFD would be found attempting a coup d’etat with the support from Russia, how would Germany, Europe or the U.S. react? Double values.

We’re afraid Turkey will become Sunni country soon. With repressions on other religions. Will this be bad for the country? Bad for it’s people? A clear Yes. Not for the Sunnis. And funny as it is, in the wake of the Turkish demonstrations pro Erdogan in Cologne, many of my friends in Germany currently argue that if Turkish are not happy with the rules of democratic Germany, they should emigrate to a country of their liking (here: Turkey). But isn’t that exactly the line of argumentation Erdogan follows?

Summary

But we bend our own rules. We constantly break them. For the sake of profit. Germany’s Joseph Goebbels was a propaganda artist. Today mostly more subtle methods are used by industry and politicians to steer the press and it is very difficult for journalists and us normal people to recognize it and not fall victim to it. With very limited success I’m afraid.

To make this very clear: There is a lot of Propaganda. On both sides.

Food For Thougth
Comments welcome!

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