CheckIn.com turned into side business

Almost three years since our launch, we could not make CheckIn.com a full scale business.

We knew that targeting airports would not justify the development and were confirmed – airline use is more than 10 times of what airports use our tool. Unfortunately, the majority use is access to our free data. Approaching the existing users, they have no money for such information, though they confirm the value in their day-to-day life. Even a SVP Network Development of a large airline, praising me for the unique value of our tool, knowing from the analysis we keep maintaining for him, that many airports use false “facts” for their catchment areas, confirms he compares with our data as an indicator to the quality of the airport data.

But nevertheless he expects the airports to deliver the (biased) information. “In the end, it’s a look in the Crystal Ball”. Expressing the fact that he does not understand the value of good data, even for the look into that Crystal Ball. Garbage in – garbage out.

Unfortunately, only the network departments of the smaller airlines frequently access our airports, but we suffered some painful losses on the larger airlines of which two have started to use our data. The large airline having recently expressed some interest and receiving some “combined” analyses, now having turned down the discounted flat offer we made. Such we decided to unregister the company and run it as a personal side business only. Yulia takes care of that, I will focus on other projects and only help on demand.

If you need know how in airlines, airports, specifically corporate strategy, marketing and distribution, disruption management you might want to talk to me…

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What are the Fact, and to how many Decimal Places?

"What are the facts? Again and again and again-what are the facts? Shun wishful thinking, ignore divine revelation, forget what "the stars foretell," avoid opinion, care not what the neighbors think, never mind the unguessable "verdict of history"--what are the facts, and to how many decimal places? You pilot always into an unknown future; facts are your single clue. Get the facts!" [Lazarus Long]
“What are the facts? Again and again and again-what are the facts? Shun wishful thinking, ignore divine revelation, forget what “the stars foretell,” avoid opinion, care not what the neighbors think, never mind the unguessable “verdict of history”–what are the facts, and to how many decimal places? You pilot always into an unknown future; facts are your single clue. Get the facts!” [Lazarus Long]
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The Value of Experience

This story spreads on the Internet and social networks without a source. If you know the source, I appreciate the information!
A ship engine failed, no one could fix it. Then they brought in a man with 40 years on the job. He inspected the engine carefully, top to bottom. After looking things over, the guy reached into his back and pulled out a small hammer. He gently tapped something. Instantly, the engine lurched to life. The engine was fixed! 7 days later the owners got his bill for 10K. ‘What?!’ the owners said. ‘You hardly did anything. Send us an itemized bill.’ The reply simply said: 1. Tapping with a hammer. $2 — 2. Knowing where to tap: $9,998. -Don’t Ever Underestimate Experience.-
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The Unusual

My Myers-Briggs Type

Okay, so I am again looking around for a new consulting assignment or a permanent job. Having helped Yulia to establish CheckIn.com, we are about to finish the work on the dashboard redesign supporting route level analysis and have first (successful) tests of the related analyses, so we’re confident to have those before Winter.

As my readers know, I am not “academic”, as far as it is about a university degree. “All I have” is a three year business education in Whole Sale & Foreign Trade Economics with a German Chamber of Commerce degree, similar to the integrated degree program. Which poses a hurdle finding a decent job in Germany. Not so easy if you don’t “fit the box” of a cogwheel. Being creative, interdisciplinary, a fire fighter, doesn’t make the fit into a box any easier.

Should you happen to seek a creative campaigner, do talk to me please ツ

But I just happen to look at some quotes that keep popping up on LinkedIn…
My preferred one for many years:

Academic

Both Steve Jobs and Bill Gates didn’t finish university.Still, there are people like Marisa Meyer at Yahoo (former Google), disqualifying good and successful people only because they didn’t graduate…

Mayer-Paltrow

Recently I read former German Minister for Scientific Research Heinz Riesenhuber saying “The only difference between German Trainee program (Berufsausbildung) and the Dual Study system is that only the latter gets a university degree.” Having qualified after three years with a non-university degree in Whole Sale & Foreign Trade Economics, I’ve worked at the edge of creative developments and shared my knowledge as guest lecturer at universities. I’ve been speaker at international events. But i.e. at Lufthansa I don’t even have to apply as they demand a university degree; might be agriculture at that I am told…

NonAcademic
When I hire people, I look for Great Attitude. I don’t look for MBA or PhD. [Robert Kuok, richest man in Malaysia]
This statement be Robert Kuok, the richest man in Malaysia fits a quote by Steve Jobs, late founder and brain behind Apple.com:

Jobs-quote
“It doesn’t make sense to hire smart people and tell them what to do; we hire smart people so they can tell us what to do” [Steve Jobs]
Quote + Picture: Juergen BarthelAs I mention frequently in interviews, most of my business life I was hired as a fire fighter. Sometimes I was allowed to change things and usually then those things succeeded. At other times, I was hired as the scape goat. Just recently … Naaaw. Let’s not dig into that open wound ツ But being the eternal optimist, I learned that there’s a solution to any problem.

Extinguishing fires for the past 30 years turned me into a creative, interdisciplinary but optimistic aviation expert with my own network of aviation experts helping me where I get stuck. It allowed me to speak at top level aviation events on IT, business travel, analysis, usability and design, A-CDM (operations), marketing and other issues. Frequently about how pieces fit into the puzzle. As a consultant, I’m called to oversee projects in aviation that sometimes impose a lot of change to the people. Related mostly to marketing, analysis, distribution, operations, interfaces and other such issues.

So these quotes above are simply examples, making me confident that I will find my next challenge where I can make a change.

Food For Thought
Comments welcome

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