Evil Russia and Propaganda

Juergen is one of the very few people, I really mean, VERY FEW, people that understand both airlines and airports.

Since being (happily) married to Yulia, I am more frequently approached about Russia and the ultimate evil represented by Putin. Recently, with the Crimea crisis and Turkey, the discussions become more frequent, so I thought to make some statements in a single blog of which I used some before either here or on Facebook or LinkedIn. They keep coming up.

First of all a quote from Robert Heinlein’s Lazarus Long:

DemocracyAutocracy

Initially there was a wording in Wikipedia (meanwhile removed / I can’t find it any more) calling Russia a “democracy Putin style”. Then came the  Crimea crisis.

European Interests: Maidan
European Interests: Maidan

Coup d’Etat vs. Referendum: What’s Democracy?

The Crimea Crisis. Where an elected government was removed by a “people’s coup d’Etat” (Kiev), with lots of reports that tons of Dollars floated around Maidan. And active political support by Europe and America. I have personal Ukrainian friends who told me stories about the dollar flooding there. And using the plural intentionally: Not just one.

UkraineReferendumUSreject
US politics: Rejecting the Referendum

And then, there was a democratic referendum on the Crimea, which the Western nations instantly denied it’s legality.It’s also interesting to note that most Eastern Ukrainians did not initially want to leave the Ukraine, but they did not want to become European either. Why does that nowadays remind the Russians of Scotland or Catalunya? Maybe they have own reasons to want to leave Britain or Spain? And they are allowed? Or will the British or Spanish also apply military intervention to force them? Like Europe does in the Ukraine? What’s Democracy? A religion? If you don’t believe me, I kill you? The first killing shots in the Ukraine came not from the “separatists”, but Kiev was and is to date the aggressor. Despite all that our press says, even they admit it. With very little words and questioning every one of it: Propaganda. And even German state television NDR named it: Propaganda! If you understand German, it’s interesting to listen to the tiptoeing of the interviewing journalist trying to trivialize her harsh, clear statements. Propaganda.

WikipediaPropagandaIt’s interesting to see the Western-dominated Wikipedia’s wording, approving the coup against a democratically elected president but at the same time condemning any actions by the Crimean, Eastern Ukrainians. Condemning the Russian support that they have been asked for by those regions. It’s not that Wikipedia does not mention it. Propaganda is more subtle. It’s in the wording and the amount of explanation you give or keep. It’s that exact example that makes Russians (people!) question “Western democracy”. Or the neutrality even of a trusted source like Wikipedia – it’s written mostly by Americans. With the best intentions. But in the political environment they work from. It’s hard to fight off that subtle, omnipresent propaganda…

Saboteur or patsy? The Russian Security Service parades ‘captured’ Ukranian Yevgeny Panov
Saboteur or patsy? The Russian Security Service parades ‘captured’ Ukranian Yevgeny Panov

Mission ImpossibleTwo weeks ago, a Ukrainian sabot
eur
was caught on the Crimea and confessed on Russian television. In return, our (European) politicians feed the press that there’s no proof and the Kiev government is right to increase the military activities in the Eastern Ukraine. Putting the fox in charge of the hen house…? Reminds me of those (U.S.) Mission Impossible movies: “As usual, should any members of your IM Force be caught or killed, the Secretary of State shall deny all knowledge of any of your actions.”

EUbufferRUMy personal interpretation: When the elected president tried to sign a strong bond with Russia (still independent), Europe tried to force Ukraine to side with Europe instead (dependency), forcing it into an unmanageable situation. When they messed up they stuck to their self-invented stories not to confess their mess-up. And the mess up will remain unresolved for European politicos now fight the deamons they let loose.

My idea for the Ukrainian people would be to force peace and a status quo to both sides. And organize peaceful elections. And commit to them. That would be democratic.
Or make them a neutral country as they were, in between the two blocks. Together with Belarus and the Baltics a buffer zone.

But that would be both against the interests of the PTBs… It won’t happen.

ECB Euro Bet
The Euro Bet
New monetary support. You can deposit it right here with us.
New monetary support. You can deposit it right here with us.

European Separatists

Again: Think about the Brexit. I’ve been asked (on several occasions), why Britain is allowed to elect “out”, but Scotland, Gibraltar, Catalonia or Crimea aren’t. In all cases, there’s big money involved and political interests by the PTBs (Powers-That-Be). But where’s the democracy? And thinking about it, why does Merkel and her CDU in a core country of democracy still have neither signed the United Nations Convention against Corruption, nor do they approve of the basic democratic tool of national referendi? Are they “democratic”? Or capitalists?

Think about Greece. Russians are very much aware that all the money goes to the banks and not the people. Their press tells them the reasons why: Our politicos saving the banks but not the people. Is it Propaganda? Or simple truth?
And such they have a very different view about the situation Russia. The situation is improving for the people. And all setbacks are tightly linked to Western attempts to dominate. Are they wrong? Or do we, do our politicos fool ourselves in the attempt to justify our / their own immoral actions and decisions?

Putin-quote-GMO
No Gen-Manipulated Organisms in Russia

Democracy or Capitalism

A fan of German political TV reports Monitor, I can only confirm that our politicos largely do not follow the interest of the people but that of the Lobbies! Russians rightfully ask, why they should not allow Putin to help his friends, when he looks more after his people than those Western politicos do? There’s no need to fight for the right to water or against the draining of entire landscapes like the ones by Nestlé in Michigan, California  or elsewhere. Interesting how little reports we get in the Western news channels about these issues, ain’t it. The same about Monsanto’s contamination of crops in Mexico, endangering the natural biodiversity of corn in Mexico; Ecowatch reports 59 indigenous species of corn already endangered by such Monsanto contamination!

armstrong-doping
Doping Legend: Lance Armstrong

Olympics

The Western dominated countries once again tried to remove the Russians from the Olympic Games. Whereas the Russians believe the U.S. to be the center of steroid doping in the world. Now Chinese, Bulgarian and Polish athletes have been found doping, but there is no kin liability applied to those countries as it was to Russia. CBS reports on those three cases. In all of them state doping programs are considered to be likely in place German news reported.

The same for the case of Ethiopia’s Almaz Ayana and her new world record on 10,000 m running – the former world champion, Chinese Junxia Wang, having admitted doping just last February.

NATO expansion 1990-2009

NATO Expansion

Look at the NATO. And the promises that were given, though not written down. To not expand militarily into former “Soviet” areas. Now suddenly NATO moves rockets and in the Russian believe nuclear warheads into Poland and the Baltics. Just miles from St. Petersburg and Moscow! Compare the distance between Cuba and Florida or Washington and then think back to the Cuban Missile Crisis. Wonder why Russian people believe in the Western hypocrisy?

Wag the Dog
Wag the Dog

I’m repeatedly reminded about the 1997 movie Wag the Dog. Where during elections the U.S. powers make up a war in Albania to influence the election. Is it a comedy? Movies like that, Homeland or Enemy of the State are simply too close to the perceived reality that Russian people take them as “comedy”.

Simply try to look at it from the other side when the press and especially our politicos tell you something. Why should Russia, Turkey or any other state trust us? We’re only about money. No soul.

Putin’s arguments may be propaganda, but he does it better than ours. He’s the victim, we’re the bullies. And we give the Russian people all arguments they need to believe just that.

export-importThe Arabian Spring

It’s the same for Arabia, where yes, the Arabian Spring was something theoretically good. But see how it destabilized the region? We all pay for the “unfinished business” in Syria. If you talk to Russians, it was the West that wanted to run a coup d’etat there, to weaken Russia and deprive it from a friendly harbor for their fleet in the Mediterranean. For the same reason the West wanted to deprive the Crimea to Russia. Aside of the oil.

I’m personally ashamed that our country is one of the big weapon developing and exporting countries in the world. After the Nuremberg Trials, we must be aware that the deaths by the weapons we produce are burden on our souls. We are “Christian”? We may be. Our politicos are not. We’re Accomplices. Our politicos sell their souls. For money. Besmirching ours.

TurkeyPutinObamaTurkey

Having recently discussed online with a Turkish friend living in Turkey, I could not answer some questions. Don’t get me wrong, we agreed Erdogan is a danger. We agreed the “cleansing” based mostly on denunciation and suspicion is dangerous! Taking control of the executive, legislative and judicial branches of power is how Third Reich happened. Beware. But our propaganda would make it worse.

Turkey would be victim to power games between Russia and Europe/the U.S. – and why did that remind me of that “joke” showing up 2015 on the social networks?

If Gülen is behind the attempted coup, would America or Europe act any different? If AFD would be found attempting a coup d’etat with the support from Russia, how would Germany, Europe or the U.S. react? Double values.

We’re afraid Turkey will become Sunni country soon. With repressions on other religions. Will this be bad for the country? Bad for it’s people? A clear Yes. Not for the Sunnis. And funny as it is, in the wake of the Turkish demonstrations pro Erdogan in Cologne, many of my friends in Germany currently argue that if Turkish are not happy with the rules of democratic Germany, they should emigrate to a country of their liking (here: Turkey). But isn’t that exactly the line of argumentation Erdogan follows?

Summary

But we bend our own rules. We constantly break them. For the sake of profit. Germany’s Joseph Goebbels was a propaganda artist. Today mostly more subtle methods are used by industry and politicians to steer the press and it is very difficult for journalists and us normal people to recognize it and not fall victim to it. With very limited success I’m afraid.

To make this very clear: There is a lot of Propaganda. On both sides.

Food For Thougth
Comments welcome!

0 - click to show Jürgen you liked the post

The Unusual

Juergen is one of the very few people, I really mean, VERY FEW, people that understand both airlines and airports.
My Myers-Briggs Type

Okay, so I am again looking around for a new consulting assignment or a permanent job. Having helped Yulia to establish CheckIn.com, we are about to finish the work on the dashboard redesign supporting route level analysis and have first (successful) tests of the related analyses, so we’re confident to have those before Winter.

As my readers know, I am not “academic”, as far as it is about a university degree. “All I have” is a three year business education in Whole Sale & Foreign Trade Economics with a German Chamber of Commerce degree, similar to the integrated degree program. Which poses a hurdle finding a decent job in Germany. Not so easy if you don’t “fit the box” of a cogwheel. Being creative, interdisciplinary, a fire fighter, doesn’t make the fit into a box any easier.

Should you happen to seek a creative campaigner, do talk to me please ツ

But I just happen to look at some quotes that keep popping up on LinkedIn…
My preferred one for many years:

Academic

Both Steve Jobs and Bill Gates didn’t finish university.Still, there are people like Marisa Meyer at Yahoo (former Google), disqualifying good and successful people only because they didn’t graduate…

Mayer-Paltrow

Recently I read former German Minister for Scientific Research Heinz Riesenhuber saying “The only difference between German Trainee program (Berufsausbildung) and the Dual Study system is that only the latter gets a university degree.” Having qualified after three years with a non-university degree in Whole Sale & Foreign Trade Economics, I’ve worked at the edge of creative developments and shared my knowledge as guest lecturer at universities. I’ve been speaker at international events. But i.e. at Lufthansa I don’t even have to apply as they demand a university degree; might be agriculture at that I am told…

NonAcademic
When I hire people, I look for Great Attitude. I don’t look for MBA or PhD. [Robert Kuok, richest man in Malaysia]
This statement be Robert Kuok, the richest man in Malaysia fits a quote by Steve Jobs, late founder and brain behind Apple.com:

Jobs-quote
“It doesn’t make sense to hire smart people and tell them what to do; we hire smart people so they can tell us what to do” [Steve Jobs]
Quote + Picture: Juergen BarthelAs I mention frequently in interviews, most of my business life I was hired as a fire fighter. Sometimes I was allowed to change things and usually then those things succeeded. At other times, I was hired as the scape goat. Just recently … Naaaw. Let’s not dig into that open wound ツ But being the eternal optimist, I learned that there’s a solution to any problem.

Extinguishing fires for the past 30 years turned me into a creative, interdisciplinary but optimistic aviation expert with my own network of aviation experts helping me where I get stuck. It allowed me to speak at top level aviation events on IT, business travel, analysis, usability and design, A-CDM (operations), marketing and other issues. Frequently about how pieces fit into the puzzle. As a consultant, I’m called to oversee projects in aviation that sometimes impose a lot of change to the people. Related mostly to marketing, analysis, distribution, operations, interfaces and other such issues.

So these quotes above are simply examples, making me confident that I will find my next challenge where I can make a change.

Food For Thought
Comments welcome

1 - click to show Jürgen you liked the post

What’s Your USP??

Juergen is one of the very few people, I really mean, VERY FEW, people that understand both airlines and airports.

KeyholeI keep telling people that you have to understand your business model, you got to understand your “Unique Selling Proposition” (USP). But then I fall in the same trap. Implying “initial” understanding…

We recently had a discussion on this with […] on CheckIn.com and found them to have a typical misunderstanding, considering us “competitive”… Say what?

So yes, it brings up the question: What’s our USP… And why are we not competitive to anyone? What makes our dashboard “different” (unique)? And why is it so difficult to make professionals understand…?

It seems simple enough.

It’s not the “MIDT”

Current “solutions” focus on flight data (MIDT, etc.). We focus on passenger potentials. And thinking further down the road; our “route level” will focus on commercial relations between the regions, ethnic traffic (VFR, visiting friends & relatives) as well as Tourism (taking into account the hotelrooms per population). We believe (from own airport and route development experience) that flight data is for established routes, but nevertheless require – other – experts to analyze. As they also relate to frequencies, flight times, air fares, reputation, and other “soft factors”.

But we look on the ground.

Own experience: A low cost carrier “cannibalized” a regional aviation route, the regional carrier was forced out. A year later, the route was dead. For the flight profile was on a double daily, small airplane, business travel. The low cost tried triple weekly, big aircraft, low fares, tourists. Sorry, no tourists that route…

So don’t put us in the box “passenger review”. This is new. Our tools are especially useful on routes without any previous flight operations, without comparable flights from neighboring airports. When “MIDT & Co.” leave you in the blind.

The Isochrones People

It’s not really about Isochrones either (though we call ourselves The Isochrones People). Where common Isochrones usually are results of more or less creative guesswork and simply look at how far you get in 30, 60, 90 minutes driving from the airport, their source data is usually on county level or worse, often the figures do not compute with our own findings – not even close. So what’s the source and do you trust it?

Just some examples from public sources, what we had to deal with:

samples

It took us four years (out of five) to compile our data sources, test, throw away, dig into them, correct them (usually very much) and compile the sources in a way we can reuse them without too much work. Because every year there are changes, communities merging, splitting, renaming, …
Find solutions to calculate mass drive times. Where the commercial services limit to 1 million requests a year (at a fortune), we have that number in a few weeks. So we use commercial “standalone” solutions like the logistics industry uses, but still – running a country takes some days of pure computing time.

The Stuntmen

Still having some bugs, using commercial software for the mapping caused the maps to be close to unusable in Eastern Europe. Not professional for sure. So we had to relaunch. Now we use Open Street Map with a mix of their data and mapping data we receive from the countries. Which differ from what the commercial map providers sold us, but “suddenly” and to our expressed delight fit the statistical sources we use. And the bugs we solve one by one.

Wonder why no-one did our stunt before? Wonder why we think no-one (in his/her right mind) will? Above is your answer. But was that really necessary?

Eyesight for the Blind…

From our experience and that of the experts out there supporting us (airlines, airports, and their consultants), we know there is need for understanding the local customer base. And highly expensive, often outdated analyses of questionable quality at exorbitant prices. So yes, we think our services are needed. And if you don’t use them, you remain blind on one eye.

So what’s our USP again?

We’re not just polishing your Crystal Ball as I keep saying. We expand your vision and understanding to what’s truly important. But wasn’t yet available for no-one dared to address the complexity behind it. So trust the airport they know their market? The best you could do. Now we do better. We qualify their impressions with hard data.

And we make it comparable.

And that’s why we don’t compete with the flight data providers. We do something new. We do the other side of business. The hard one ツ

Seen our demo yet? Three airports. Full analysis. Free to use. But we have almost 600 more: https://www.CheckIn.com/

We’ll debut at Routes and hope to speak to many of you. It’s still “brand new” with cuts and edges. We will smooth them out and improve, we promise. But what we have was simply beyond imagination.

Until now. We launched.
Come. Have a look!

0 - click to show Jürgen you liked the post

Airport Development

Juergen is one of the very few people, I really mean, VERY FEW, people that understand both airlines and airports.

Discussing Airport Development on a general and global scale lately with some renowned influencers in this industry, there were some thoughts, I would like to share today.

playmobilairportWho’s the Customer?

It was rather fascinating to discuss the “customer” issue with airports recently. Though despite we all know that we compete about the passengers, the airline is just as much a customer of the airport as are ground handling companies. As we published in our case study on Zurich’s new deicing management, one of the main cost savings factors, reflecting millions of savings (Euro, Dollar, …) comes from reduction of delay, faster recovery from overall delays or disruptions. With passengers and airlines alike benefiting from “pre-tactical” information.

Keeping the Status QuoWhich Network???

or why only the dead fish swims with the stream? There is a great tendency in our industry today to wait and see “others” and especially “the big ones” to invest in new technologies and try them. And only with many years of delays implement the investment into the own budget plans and maybe get it year(s) later. Be that the use of (free) WiFi at the airports for all customers or CDM developments to the benefit of airport operations – especially under adverse conditions.

IHS Janes Innovation Award 2014Saving, no matter the cost

A common argument against the investment is that the status quo functions. Airlines are i.e. “used” to have major delays during and after winter events. The throughput is lower, flights must be cancelled, after disruptions, the recovery takes time. Zurich having saved +20 million Euros in one season alone by “managed” deicing is a good counter example. With other airports/airlines stalling the implementation of the tool for their airports/terminals “for cost reasons”. Sorry, I will never get used to burning the amounts of money our industry does. We invest into “customer experience” but don’t bother about reducing flight delays.

ACDMsilosCollaboration vs. Silo

The global Civil Air Navigation Services Organisation (CANSO) and the Airports Council International have declared Airport Collaborative Decision Making (A-CDM) a management matter, joining forces in the promotion of the concept. Now airports and airlines alike keep pointing out that they have no common data. A major U.S. airport disqualifying it with the example that they don’t even get an Estimated Time of Arrival (ETA) or Departure (ETD) from their airlines. They learn of arrivals or departures once the aircraft is on approach or on engine start-up or pushback – thanks to kind information by the tower. The operator of a terminal at one major hub tells us, collaboration won’t work at their airport as the terminal operators strongly competing. Yes, there are workarounds possible (considering the controlled apron/tarmac area “the airport”), but as long as airlines and ground handlers keep up such self-understanding, we are a long way from “effective operations” or even a basic management of delays, disruptions and recovery.

Airport Strategy

Strategic Directions?
Strategic Directions?

In the discussion, we also talked about airport strategy. New airports are being build without giving consideration to A-CDM or TAMS (Total Airport Management, expanding A-CDM into the land side), but focusing on fancy design. (New) Nordic airports having trouble with the positioning of their deicing pads (also called “Central Deicing Facilities” or CDFs). Space for an “Airport Operations Control Center” (APOC) being later taken from existing office space, instead of pre-planning the necessity. Airport Operators like Avialliance, Vinci or even Fraport (a CDM-airport) focus on CDM locally, instead of considering solutions that improve the airport group. Just some thoughts on the issue as we discussed it and I joggled down my notes…

Food for Thought
Comments welcome

0 - click to show Jürgen you liked the post

Unique Selling Propositions

Juergen is one of the very few people, I really mean, VERY FEW, people that understand both airlines and airports.

USPDuring my initial business education, more than 30 years ago, the General Manager of the company hosting me for the practical part told me: “Someone else always can sell cheaper”. At the time, concepts like “USPs” (Unique Selling Propositions) had not been “common”, but it practically was about how to position for success.

You Get What You Pay For
You Get What You Pay For

The mantra in the aviation industry is to be always the cheapest. The mantra in procurement / purchasing is to buy the cheapest. In Germany, we have two different words for “cheap”. Billig and preiswert: Billig is cheap. Preiswert is “worth the price”.

Another old saying is “You get, what you pay for”. And yet another saying I heard in procurement is: “Save money, no matter the cost”.

But my friend Richard told me some 15 years ago that there is a psychological price. He also told me that IT (what we both worked in and now work again in) is the first thing that procurement “saves” upon, as they don’t understand its value.

So if it is not the price, what could it be?

HAM: Hamburg Airport Marketing
HAM: Hamburg Airport Marketing

A unique identity could be one. For airlines: When I started in the industry, I could distinguish airline crews by their uniform. Today, the differences in the uniforms are so minor that flight attendants of different airlines standing in one group can not be distinguished any more.

For conferences, I keep refering to Hamburg Airport Marketing. From afar they can be identified. And even promoting Hamburg big on the shirts, it doesn’t look “cheap”, but gives identity! It can be even worn at the “business casual evening event”. And believe me, if you look for the Hamburg team, you do find them!

Though for some reason inexplicable to me, many sales managers deny to wear uniform, much less some easily identifiable wardrobe as that. They seemingly prefer to blend in with all the other black ties. Though why you want your company and products and yourself to “blend in” instead of standing out, is simply beyond me 🙂

If you can establish a unique identity, your customers associate intuively with your product, you increase your reseller base, as they will remember you when opportunity arises. If your reputation is bad, all you can do is to undercut your competitors in price. If that is your USP, I’d say you may have the problem with the fact that always, someone else can produce cheaper.

Quality is a good USP. And quality comes in many aspects. Part of quality can be friendliness – in the beginning of my career, at the time with American Airlines, we got “beaten in” that we always have to smile when interacting with other people. Not just customers, but also our own colleagues. As the saying goes “Formal courtesy between husband and wife is even more important than it is between strangers.” [Lazarus Long] – I found this especially true in companies. If you treat your own people bad, you will treat your customers likewise. Unfortunately, service is something that button sorters (accountants) don’t understand. Friendly Service does not have a price tag. Just if you don’t have it, you will pay the price. In lost customers.

BethuneQuote

Service is also how you manage with problems. Can you truly afford your customer(s) to be upset, just to save some money? Even if you do not pay, you got to talk to the customer and explain. Do not write. And don’t “outsource” your customer communication or you will loose them.

Time is also an essential difference maker. Why else would airlines reduce the prices if you connect making a detour through their hub (connecting airport), compared to a nonstop flight? In IT, time to delivery is of essence. Too many companies succeed by selling you dreams, but failing to deliver. Leading to the next Soft USP:

erf_you_dont_have_to_be_the_presidentHonesty. I was tought early in my life to never lie if possible. Bend the truth, better tell some truth that makes the people believe you lie (and proof them better later). When Obama visited Erfurt, press asked. All I communicated was “The Pilots’ Union said that Obama’s 747 cannot land in Erfurt”. What I did not tell them, that the Union’s “experts” had missed the fact that Air Force One is usually not “fully loaded” and has the advantage of some (so public sources say) 20% higher engine power. When it came to Erfurt, I had never lied. And ever since had a good standing with them. Honesty creates trust. If you lie once, you’ll have a hard time to recover.

These are sure just examples. But it strikes me odd, how many companies, especially in aviation, do not have an understanding of their business culture and their USPs. But if you don’t communicate that to your own, how do you think your customers will learn about them?

Samsung-S5-vs.-iPhone6A final example for this article today shall be Apple. I loved Apple. Past tense. They made the first smart phones. All others copied them. Now they struggle and their answer is “me too”-products. What was their USP?

I took the iPhone6 into my hand and decided: Too big. My iPhone 4S does all I need. Intuitively and without some double tab on home to be able to access the upper screen.
If I want to watch video, I use my tablet (did I mention I shunned the iPad and got a Windows-Hybrid?).

So Apple lost a customer. Because they evolved from the pioneers to the ones limping behind. It would be time for them to reassess their USPs, their business propositions and their strategy. Then maybe they might find that they left frustrated customers behind with their “bigger is better” and instead made their phones expensive Samsung-clones, just without a “Mini”.

Sell, sell, sell. But if you do not know what you sell, all you do is lower the price until someone buys. I predict that fate even for Apple. But if you can explain the differences, if you can explain the quality, you hardly need to sell. The people buy. Though that requires management to understand and support that, to drive, not being driven.

Hmm… None of the business plans and their revisions I worked on took less than several weeks to come from an idea or product to a sales strategy for the different “customers”. Capital investors, buyers, suppliers, partners. And to answer the main three questions (beyond the idea) that all business plans contain:

  1. What is the business case?
  2. What is the USP?
  3. What is the risk and opportunity (so-called SWOT-analysis)?

Once you can answer these three questions, you have your sales strategies, your elevator pitches, you understand. Then all you still need to do is: Communicate it to your people! Spread the word.

Food for Thought
Comments welcome

2 - click to show Jürgen you liked the post

Thoughts about Networking

Juergen is one of the very few people, I really mean, VERY FEW, people that understand both airlines and airports.

UpsideDownAcademic – Epidemic

During my vacation, I just had another discussion with a “senior manager”, showing how little many of these highly paid people understand about the value of networking. It often seems to me that this is nothing they ever learned during their university times…?

People buy from people, not technologies.

No matter, how good your product is, no-one will believe it, if they don’t believe they “know” it.

The Wrong Questions

I had some questions and statements (Q) repeadetly the last years and think it might be wise to share my answers (A). If that stuff is voiced that often, you may be faced with the same smart people…

Q: “It’s very much about being at the right point at the right time.”
A: And the right point is the mind of the someone who thinks about buying. If you’re not in the mind, you won’t come to mind and you won’t sell.

conferencenetworkingQ: “Why should I go to this event, I can talk to them on the phone.”
A: Do you know, how many phone calls that someone gets every week, from people trying to enter their mind and memory? At these events, like-minded people meet. With the possibility to speak longer with people and face to face, trust can be established. An important factor for purchasing decisions.

Q: “Why should I be active on LinkedIn?”
A: For one, there are a lot more people on LinkedIn than you likely ever meet on trade shows. If these people are allowed to attend trade shows in the first place…

Q: “Then why should I attend trade shows – the people I seek to meet are not there!”
A: Because even if they themselves are not there. Their colleagues who are allowed to go will tell them. If you leave some impression.

Sales-meets-Marketing
“Wow, I had five real promising meetings today” – “Don’t worry, I didn’t sell anything either”

Q: “Is it better to have a stand or not?”
A: That depends. Can you attract people to your stand (it does require a catchy stand design and/or an established brand awareness). In my experience and for conferences with exhibition: If you are alone, skip the stand. Meet your audience face to face. Conferences are not about sitting around, but to meet and to talk to people! What I recommend though is that you use accessories that show who you are. Be it a cap, a polo-shirt (or light jacket) with logo or a catch phrase that attracts the right people to you, be it a bag – under all those black-ties, you got to stick out showing “Here I am!”
Interesting side note: I know a lot of sales & marketing people being too proud to “show off”. If you don’t want to show off (your product) you maybe got the wrong attitude for the job…

Q: Hey, I got invited for a speaker slot. I can present my product there.
A: If you can have a speaker slot, don’t use it to sell your product, but make sure you provide lasting value for your audience. If they are interested, they’ll be interested in your product. And after you paid for some of such slots, the organizers (if they’re worth their money) find you valuable and maybe even worth-while to invite or even pay you next time…

These opinions of managers do remind me too much of an old quote: “If you don’t try, you cannot win”.
But have they understood that they sell to people having their own priorities, agendas and opinions?

On the other side, I’ve received a nice graphic on LinkedIn lately I’d like to share with you. I like the first point very much, as I believe that you simply got to become a trusted partner to succeed, which is why it’s vital to build up “trusted networks”.

selling

Food for Thought
Comments welcome

0 - click to show Jürgen you liked the post

What is ‘Low Cost’?

Juergen is one of the very few people, I really mean, VERY FEW, people that understand both airlines and airports.

An interview in ATN with Girma Wake, Chairman, RwandAir triggered a question that spooks around for quite a while now.

Wake-GirmaATN: Are you afraid that this new environment will bring more low-cost carriers or do you believe that this model does not fit into the African environment?
GW: I personally believe that low-cost carriers in the African sense will be very difficult to achieve. First, because the cost of fuel in Africa is high, second there are limited  secondary airports in Africa, we all fly from the same airports, and third there are few countries where the traffic density is large enough. If you are paying more for everything, handling, fueling, overflying etc, how can you be a low cost carrier?
So the question will have to be modified, may be not so much on the low-cost aspect of it but considers the issue of flying smaller airplanes to smaller airports covering smaller destinations bringing passengers to the major hubs. Such a model will probably work but the low-cost model as it works in Europe and America will take some time to develop in most parts of Africa.

Can a regional carrier with small airlines operate low cost? Can a long haul carrier operate low cost? Why can’t the big ones operate low cost?

InterskyJust my idea on that: I truly believe that a small carrier can operate a low cost model. In the beginning the carriers operated large narrow-body like 737-800 or A320 with some 185 seats. More and more, they also operate smaller aircraft like the 737-700 or the A319. And the time the prices were really low are gone as well. In the end you have to cover cost of operations as well as secondary cost like marketing, call center, claims and refunds, taxes and the likes. Not to forget the kerosene as a main cost block, forcing the models to slowly converge. Did I mention Intersky’s regional low-cost operations?

German DLR recently made a study on the fare levels. Comparable flights turned out i.e. an average fare incl. taxes/fees (selected days) like

Ryanair (FR) 78,78
Easyjet (U2) 97,44
Germanwings (4U) 144,33
Air Berlin (AB) 158,64
Wizz (W6) 69,99

With “low cost” and “traditional” airlines offering about the same price levels, it is about cost of operations and you got to cover your cost – low cost or “old model”.

IHS actually reports on the importance of low cost carriers for the smaller regional airports. With cost savings programs reducing services (and service), the “old carriers” loose quickly ground to the ever-expanding, young and hungry competitors. Where Lufthansa services about any German airport in the past, today Turkish Airlines offers more services to German Airports from Istanbul than Lufthansa from Frankfurt! easyJet (with a large base in Berlin) today operates more aircraft (199) than Air Berlin Group (153). And easyJet has 166 aircraft on order plus 100 options (Air Berlin Group 55 orders).

But easyJet can be booked in the GDS. There website even supports to book multiple flights connecting, which I did myself to the U.K. lately (via LGW). As I keep saying: The difference between Lufthansa or Air Berlin and easyJet is NOT that they are only bookable on the Internet (which is simply not true), but that easyJet doesn’t have legacy systems and processes – for easyJet, they focus on the business case! Where “airline sales” often gives special rates to portals and travel agency chains, easyJet does not see a benefit to sell low. They focus to sell high. So if you negotiate with them, you don’t negotiate competing the cheap fares. Also repeating myself: Anyone can sell “cheap”, you need no sales manager to do that.

And two remarks closing: Carolyn McCall, CEO of easyJet is known to understand and promote “service” as a unique selling proposition (USP). And WestJet with its Christmas Miracle had clearly a promotion for the WestJet trade mark in mind. While the “established” airlines keep diluting their own trade marks: What again has “Lufthansa” to do with “Germanwings” (Swiss, Austrian, …)? Ain’t they competitors?

Post Scriptum: ANNA.aero just announced axing of Ryanair, mostly of regional routes.

Ryanair_Cuts__2013-14

You should not rely on Ryanair for anything more than a door opener to make your airport known… And as an airport and region, you should have a strategy to sustainably place your airport on the “road map” of the global aviation network. That requires a strategy, incoming, route feasibility studies and all that common homework.

Food for Thought
Comments welcome

In memoriam: Airline Sales Representatives Association Frankfurt e.V

asra

Having addressed “Airline Sales & e-Commerce” in presentations between 1994 and 2007, I became honorary member in 1999. I have tried to raise awareness for the changes our industry faces but now regretfully have to accept the official disbanding of the association effective August 1st, 2014.

0 - click to show Jürgen you liked the post

Global Economic Centre of Gravity

Juergen is one of the very few people, I really mean, VERY FEW, people that understand both airlines and airports.

A Wake-Up Call

Frankfurt Airport at night
Frankfurt Airport at night

If you ask yourself, why Germany and Europe and their Aviation Industry stumbles behind on a global scale, ask our politicians! Ask them why new airports are being built in Turkey (+150 Mio. passengers) and Dubai (+160 Mio. passengers), triple the capacities of Frankfurt (56 Mio. passengers), more than double that of London-Heathrow (70 Mio. passengers). Each! More even than all London Airports together have – and they operate at their limits, new expansion stalled in bureaucracies. And ask them, why German Airlines go bankrupt (Augsburg Airways, Cirrus Airlines, Contact Air, OLT, …), struggle to survive (Lufthansa) or are already steered by Arabs (i.e. Air Berlin, Darwin Airline) … Our answers? “Air Passenger Duty“, night curfews, stop of 3rd runway in Munich (instead of Transrapid), Capital Airport disaster in Berlin, etc., etc.
There was a time, when German Lufthansa was the measure of all things. Without Lufthansa, i.e. the Boeing 737 would never have been build, nor become the most successful airplane type of all times.

Emirates A380 Hub Dubai
Emirates A380 Hub Dubai

Today the big shots are called by the Arab airlines, Emirates wiht 39 Airbus A380 just ordered another 140 of that mega-airplane, their fleet of 200 aircraft triples with more than 400 new aircraft on order. And Lufthansa’s Star Alliance partner Turkish Airlines doubles the fleet, adding almost 200 to the existing 200. And as mentioned, Istanbul gets another airport (they have two already) for another 150 million passengers, three times as many as Frankfurt manages today.
Lufthansas order list may look similar, but most of the aircraft needs to replace older generation “gas hogs”. And with 10 A380 and another four on order, with 29 747 with just 10 new on order, Lufthansa is in no position to play in the same league as an Emirates.

Germany Purchasing Power vs. Airports
Germany Purchasing Power vs. Airports 2016 [updated 2016]
What many oversee is the commercial impact of aviation. As I show for many years now the correlation of economic centres in relation to airports and their size, there is simply also a historic development giving a warning example.

As Carthage and Rome have been the centre of the world in there time, as was Genoa (Columbus) or Bombay. Always the metropolises where strategically located at trade routes. And as shipping (the one on the water) got competition by rail, street and aviation, developments in aircraft construction shot airports like Shannon or Anchorage into the insignificance of history.

train-vs-planeMy former boss compared this with the old American railroad tycoons. Their self-conception was to build rail tracks and operate large iron horses, not the mass transport of people and goods. As the first aircraft were developed, they belittled these developments. As the World Wide Web developed, Microsoft belittled this development and to date limps reactively behind current developments (the Windows 8 Apps are simply uncompetitive compared to their Apple paragons).

Merkel-PutinAnd currently, the politicians of the “industry nations” miss to set the right tracks for the future. Would Moscow get the Russian corruption in check, no politicians would dare to challenge the authoritarian regime of this resource rich country. Just as they handle China with velvet gloves, knowing exactly that money rules the world and in the end, if they want to “profit” from the business, they dodge their high moral and ethics first… And aviation is simply a punching ball for them, screaming “noise” and “pollution”, no matter the major, largely unsubsidized developments in quieter and fuel efficient aircraft… Yeah, don’t think, just hit’em and milk’em!
For aviation, it is finally about moving people and goods from A to B (as efficiently as possible). And who believes the thousands of aircraft seats ordered in the Middle East would fly empty… Where does the traffic flow? Minimum growth in Europe. A graph by the CEO of Turkish Airlines given when he took seat of chairman of the European Airline Association AEA pinpoints it:

global economic centre of gravity 1971-2031

At the same time Lufthansa impairs it’s cooperation with Star Alliance Partner Turkish Airlines, with the reasoning that they would “unfairly” pull longhaul passengers to their hub in Istanbul. “Obstinacy” you call that I think. Because factually, in the current political sludge and struggle for survival, Lufthansa has nothing substantial to counter such developments

Cash cow - milked dry
Cash cow – milked dry

Aviation in Europe: Lufthansa and Air Berlin have rested too long on their successes, Western politicians simply understand aviation as a milk cow they can drain, ignoring the negative repercussions to commerce of their decisions against aviation development. Even Ryanir “stumbles” and frantically tries to reshape the own, aggressive business model, replacing it in fact with a core-different business model. If that will succeed? I doubt it.

Feeder for the Hub (FRA)
Feeder for the Hub (FRA)

My expectations: One global hub will remain in Europe. With Easyjet and current focus by Norwegian, London has a good chance, if they get their capacity problems managed. London isn’t dependent on the drip of British Airways as are Frankfurt (Lufthansa) or Paris (Air France), being tied to these airling operators for the better or worse.
Passengers from or to Europe then will fly with regional feeder services into the real global hubs in Moscow, Istanbul, Abu Dhabi or Dubai. As a hub to South America Portugal could position itself, but also Madrid and Morocco (outside the EU) are showing ambitions, a prophecy being rather risky there.

The traffic and commerce streams are changing. And I have concerns about the ability of the industry nations politicians to realize that the world suddenly bypasses them. And when they wake up, it will simply be too late.

Food for Thought
Comments welcome
0 - click to show Jürgen you liked the post

Ground Damage

Juergen is one of the very few people, I really mean, VERY FEW, people that understand both airlines and airports.

roiJust reading with great interest in Ground Handling International (October 2013 issue) an article starting:
“Can we ever hope to rationalize the slightly surreal situation that sees a poorly-paid ramp agent driving an expensive unit of GSE around a multi-million pound aircraft? Alwyn Brice considers ground damage solutions”

Reading “[…] drew our attention to the fact that an insurer has no obligation to conclude a deal with a handler if he (the insurer) feels that the risk is poised too high.”
Just a reminder: Insurances are modern betting companies. Here, they bet that the ground damage stays long-term below the insurance fees. Insurance wins. If you mess up their risk-evaluation, they get rid of you as quickly as (in-)decently possible. Unfortunately, they rather frequently happen to tell their friends (the other insurances) about you. And yes, that’s the case for insurances anywhere.

That said: It is in the “common” interest to have experienced, reliable staff operating. One approach can be, to demand that in the contract. Just not yet part of any contract I’ve seen.

Ground Damage
Ground Damage

And every time (airline) managers tend to “outsource” existing business parts, they most times do know their new “partners” provide lesser quality for less money, safe on salaries and training quality – as the airline sure tweaked their operations already to cost effectiveness (within internal quality levels). The only the ground handler can become cheaper is to compromise quality. What worries me often, is the nonchalance with which security and safety are as such willingly put at stake by senior aviation managers “for the sake of business” (cash).

Not to misunderstand me. There are business cases that make outsourcing reasonable, I know General Sales Agents (GSAs) and Ground Handling companies serve a purpose when there is not enough “own business” to justify own staff. And in such cases they can provide better quality by consolidating business and having the advantages coming with the larger scale of operations.

Food for Thought
waiting for comments

0 - click to show Jürgen you liked the post

My American Airlines Story

Juergen is one of the very few people, I really mean, VERY FEW, people that understand both airlines and airports.

As many of you know, I started my career with American Airlines. That I left due to a mobbing supervisor was one of the “mistakes” I do happen to regret in my career. Though looking at American today, I am not so sure if I’d be a happy employee either.

As Air Transport News summarized World Low Cost Airline 2013 congress: “In the current cut-throat market conditions with the so-called legacy carriers cutting jobs, renegotiating staff contracts, the concept of customer loyalty to a brand is becoming obsolete as the lines between full service carriers and low cost ones are getting blurry and price has become the key factor for customers when it comes to choosing a short haul flight.”, they make a common mistake, as I strongly believe that brand is not becoming obsolete, just neglected.

AA-logohistory
AA logos during the times
AA. No question.
AA. No question.

When I started with American, it was the world’s largest airline. We were Proud to be American, we received frequent training to always smile at the customer and “customer first”. We also received monthly video updates from the senior management about strategic plans and news, we were a big family. Reminder: That was the World’s largest airline. In all those years, in fact in the past 80 years, the American aircraft was easily distinguishable by the eAAgle on the tail with it’s double A. In many movies, AA aircraft could be identified simply by the silver body with the blue/white/red stripe, even without the logo or the name on the body not being visible. From far away and even in bad weather, the aircraft was easily distinguishable by its prominent AA on the tail.

blank nose
blank nose

The new aircraft at that is a greyish color, reminded me on my first encounter too much of the U.S. Military Airlift Command, with bright colors being the name on the side of the body and the colors of the American flag on the tail, very similar to U.S. Airways and with very little profile. And the main identifier, the “AA” is gone for good…

American (new) - US Airways - American (traditional)
American (new) – US Airways – American (traditional)

The staff is “just another airline”, I did not receive much of a smile at all, neither on the ground, nor in the air. Having been the pacemaker in aviation technology, inventing SABRE, enabling global bookings long before Internet, Frequent Flyer Program and Yield Management, technical problems found me at a loss. British Airways, partner of AA in the Oneworld Alliance was unable to issue the Boarding Pass for the connecting AA-flight – all being booked under AA flight number. Baggage being checked through to Vancouver, I received one boarding pass for HAJLHR, then in London the next one for LHRDFW and because the onward flight was beyond 24 hours (I made a 23hr-stop to meet friAAnds), I only got my third boarding pass to Vancouver in DFW. My baggage they could handle, but to issue the boarding passes for the entire trip was a technical problem? I’m at a loss, find that even questionable on a legal level…

Robert "Bob" Crandall
Robert “Bob” Crandall

Discussing my experience with friAAnds and stAAf I met during my trip, I found that the AA-spirit is gone. Ever since Bob Crandall left, the button-counters took over, who had no vision, but claimed they’d know how to make money. Trashing the high values I encountered in my time when Bob Crandall was in charge, staff is an expensive and expendable resource, service is a theoretical concept of questionable value, people just fear for their jobs and working for American competes with working for anyone else. And now AA is under Chapter 11, “restructuring”. Well, a good result to turn the world leader in aviation to a patient under Chapter 11, right?

Image by Wirtschaftswoche
Goodbye Lufthansa

What is my personal lesson about this? I believe that brand is underestimated. Be it American to drop a recognized, gradually developed brand of 80+ years, dropping the “AA” which was a core in 40+ years of AAdvertising, or be it Lufthansa, “outsourcing” European flights to “Germanwings”, with no visible relation to its mother. And wondering, why passengers show no longer any brand loyalty flying within Europe.

And it confirms lessons that I learned many years ago. My “boss” during business education in a large whole sale business told me: “There is always someone who can do it cheaper”. So price is not a differentiator for a sustainable business.

Richard Eastman
Richard Eastman

And my friend Richard taught me: “Price is psychological”. It is about what is the buyer willing to pay for what reasons. And “cheap” is mostly not the main value. Brand, service, loyalty, identification are very important drivers. Why would one buy an Apple iPad? There are cheaper tablets out there, some of them possibly even better. Why do I buy a Windows-based Ultrabook convertible replacing my Laptop and my iPad? Why do I choose brand X over brand Y? Believe me, I could buy “the same” for half the price, but my experience with the brand is good, why should I go “cheap” on something as important as my IT?

Airline Managers focused on the Return-of-Investment and the Shareholder Value but without a vision are followers, they do not make good managers.

Any good business started with someone believing in an idea and taking a risk. Once you loose that entrepeneural spirit, you become a follower and start loosing.

Food for Thought
(comments welcome)
3 - click to show Jürgen you liked the post