Is it all Greenwashing and Talk-the-Talk?

“Our Heads Are Round so our Thoughts Can Change Direction” [Francis Picabia]

Go Carbon-Neutral This Decade

Looking at the past two years struggling to find investors for Kolibri, to change aviation and develop the proof-of-concept for carbon-neutral aviation, meeting with impact investors, family office principals, venture capitalists and others, European, Arabic, North American and even Asia resulted in quite some disillusioning.

Two lessons learned.

Lesson 1: It’s All About Energy

Primary Energy Demand vs. CO2If. If we really want to stop global warming, it boils down to reduce our energy demand. On a global level. But the reality is quite opposite.

While the current clash with Russia should be another wake-up call, it just proves that and how far we are from saving energy. From removing our energy footprint. Instead our leaders travel the world buying fracking-gas, crude oil and “natural” gas (from crude) to feed the ongoing hunger. We can’t expand “sustainable energy” fast enough, to reduce, less to replace all the oil, coal and gas we consume for our energy hunger. And building windparks, water-power-plants, solar parks also comes with a toll. One we have no idea yet on how to avoid the negative repercussions to our world. Which I i.e. addressed last year in my question about Wind Parks and the Butterfly Effect and the fixed page on The Sustainability-Energy Dilemma

The United Nations Sustainable Development Goals

If we use more energy to solve any of the famous United Nations Sustainable Development Goals, it’ll be a barrel burst! If we go for electric cars, is that more than putting a band aid on a purulent wound? Are the developments about electric flight or hydrogen aircraft anything more than delaying tactics by our industry to justify their lousy 2%-blending goal? Look at my whitepaper about #greenwashing if you want to find more examples.

emobility-hydrogen-greenwashing

Lesson 2: The Reality Behind Impact Investing

Now my litmus test to distinguish real sustainable investing from #greenwashing is simple: What is the Net Energy Impact? And yes. I’m kind’a sorry… But that includes many, if not most of those fancy “green tech solutions”. They are nothing but another distraction keeping us from the real challenge. And an excuse from governments and investors alike to avoid the real, industrial scale change we truly need!

ESGGreenwashing: Putting Lipsticks on Pigs

Also known as #talkthetalk …

Call for Action

Kolibri UNSDGPart I: To investors: We are slowly running out of money on our plans for Kolibri. We have succeeded due diligences. We have a holistic approach covering the U.N. SDGs. And we plan to reach break-even within one, be profitable in three years. And to benefit from the “new normal” enforced by Corona and the Invasion of the Ukraine. But to do this we need a sizeable launch-funding and our ideas to establish the technology to fly Carbon-neutral is even more expensive. It ain’t cheap to turn an airline carbon-neutral, but it is possible! So there are three steps. Step 1: Launch a profitable new regional airline with competitive cost-levels to stand out in the shark-pond. Step 2. Expand to lower the cost and generate the revenue to fund Step 3: Establish the infrastructure to turn carbon-neutral … and our ideas for a truly sustainable airline – beyond climate.

If it’s not you, we need commitment to help us secure the funding. Less #talkthetalk

Part II: To All: And for you personally? We as a family reduced our energy consumption by 10% last year. Despite all that modern household-tech, home-office and other energy consumers. What’s your saving?

Man in the Mirror [Michael Jackson]

Food for Thought
Help welcome!

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jbarthel

I’ve had a very interesting discussion at ILA Berlin about aviation and sustainability. An interesting argument was the necessity to “go from scratch”, as all existing players have their long-term business relations with the crude-oil industry and this being a mafia-style billion-dollar industry. That being why the big players keep greenwashing and using excuses like investment into hydrogen or SAF-blending (from more, likely less “sustainable” sources) to avoid the change of a “running system”. What do you think? Comments welcome!

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