After my bad experience with the accesses to “articles” on LinkedIn (versus own blog), where LinkedIn reaches around 80 unique visitors in a week and then dead silence, compared to 300-400 unique visitors on the blogs also on the older articles… We’ve just run a campaign on LinkedIn focused to special interest groups to promote the package with TIAS. It’s quite a proof how much more worth it is to attend conferences and meet and speak to people. I expected to be “out of budget” within max a week… Six weeks later, it still runs.
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