Tag Archives: CRM

Data Security

Sunday, August 31st, 2008

Best Western hit the media this week being reported to have been hacked and 8 million customer datasets being stolen. Best Western objected the news, mentioning they have no proof for such hack and they would delete their data anyway frequently. Say WHAT? Corporations spend millions acquiring customer data and Best Western deletes them? Hmmm… [...]

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CRM… Say what???

Sunday, July 6th, 2008

What is “CRM” all about? Mostly, it’s a hype word, used by IT-companies to sell you (their) “off the shelf”-software, forcing you to their ways to qualify a customer. Back in 2000 at ITB congress, I was asked to address ad hoc CRM taking over a slot from a noshow-speaker. My question was – and [...]

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