Tag Archives: Brand

IATA says Aviation declines. Really?

According to IATA General Secretary Giovanni Bisignani, aviation warns of a decline in global aviation. But is that reasonable? Yes, global economy suffers. But look at the global maps and you will find a clear relation between airport and decent aviation and the size of cities. Aviation is a key motivator for business, but the [...]

Revival Of The Sales Manager

In the past months, IATA secretary general Giovanni Bisignani has published one horror scenario for the airline industry after another. At the same time, I have worked with an airline that had always addressed e-Commerce as a part of the sales portfolio and in the past year increased their sales force beyond the airline’s growth [...]

The Value Of Rating Sites

Lately major discussions in Germany and online are the various public “rating” sites. Using Qype myself and HolidayCheck for the hotel ratings and reviews, I am a mature online user, able to read as well between lines as when I read the catalogue of a tour operator… From many of my replies here the extract: [...]

Information Overkill

FVW Blog just mentioned a senior travel industry manager asking, who has time to read all that information published “Web 2.0″. In the good old times, we had no control on who said what. But it did not matter much, as the word was forgotten quickly. Today, thoughts are not voiced, but published. So word [...]

General Sales Agents

This week I addressed the issue of General Sales Agents (GSA). In general, the GSA is a very good idea. If you cannot afford your own staff, why not share with other companies just as yours? There are two major hurdles: 1. In many cases, the GSA is considered a “second class employee”, as they [...]

The Fairy Tale Of The Best Available Rate

This represents the core of a quite lengthy and detailed discussion. A hotel manager regretted the change from the RAC-Rate to the BAR (Best Available Rate) and compared it to Yield Management in Aviation.Three misinterpretations in one sentence… The rack-rate (off the Rack) has always been – and is – the rate, anyone “selling” a [...]